Email Marketing Executive
47742
Contract
Reading
£150/DAILY
Apply for Job
Are you a Marketing Executive with three years experience of running email marketing campaigns and looking for a new challenge in Reading?We are working with a FTSE 250 company who are looking to recruit an Email Marketing Executive to be responsible for the scheduling and delivery of all of their email marketing communications to millions of customers. They will be responsible for overseeing and executing each stage of the email campaign lifecycle from planning through to dispatch and analysis. Their role is to ensure the effective optimisation of campaign activity through experience and knowledge of segmentation and targeting techniques and they'll be responsible for analysing customer behaviour online alongside campaign performance data to enable continuous improvement of future campaigns.You should have
- Experience in delivering multiple email campaigns in a dynamic marketing environment
- Experience in marketing processes and practices
- Knowledge of digital marketing channels and processes (including the compliance gate process)
- Working knowledge of branded website content, landing pages and online user journeys
- Working knowledge of Marketing Automation techniques
- Experience of multiple email communication platforms
- Working knowledge of brand and digital guidelines
- Advanced knowledge of legal and regulatory standards for email communicationsIt would also be useful to have ;
- 3+ years Email Marketing experience utilising a credible email distribution platform
- A recognised qualification in email marketing e.g. The IDM Certificate in Email Marketing.
- Competent user of website and email analytics tools
- Foundation level experience of HTML codingThis is a great opportunity to join a fantastic organisation in a vital role and make a real impact on their future success.